![]() ![]() All noodles in this initial range are rice-based. In Asia all its beef and chicken will be Australia-sourced, with all beef 100% grass-fed and all chicken RSPCA-certified. “This locks in all the nutrition and flavour of the food, whether it is vegetables, meat or anything else, and also maintains the shape and integrity of these – so when you add in hot water, the ingredients will be as fresh as when they were picked out of the garden or sliced at the butcher, and is why I dare say our instant noodles are restaurant-like quality.” “Mr Lee’s instant noodles are unique as we use freeze-dried ingredients – lots and lots of freeze-dried ingredients – as opposed to dehydrated ingredients with lots of seasoning. ![]() “We’ve been in Australia’s Woolworths and Harris Farms for a while but now just partnered Monde Nissin to expand into independent supermarkets like IGA and Ritchies to expand our reach, and are also looking at entering New Zealand in October, Hong Kong in Q4 and are in discussion for Singapore and Malaysia right now too,” Lee told FoodNavigator-Asia. ![]() The firm is best known for its gluten-free, MSG-free, low-salt, low-fat, premium instant noodles range which has gained significant traction in the UK and US, and the firm’s Founder and CEO Damien Lee already has plans in motion to conquer the Asia Pacific market.
0 Comments
Leave a Reply. |